Approach – 4 Steps
Inventors and start-ups face big challenges: how to come from prototype to a profitable business model? Which strategic partners should we approach and how to connect? Is the transformation of the economy a chance or a threat? How can we act local and think global and do we have the budget and knowledge to go abroad?
Based on our knowledge and experiences with successful product introductions Green Innovations has developed a unique stepped sales approach to commercialize Cleantech innovations. After a quick scan, with an assessment on the technology, growth potential, competitive position and strategy we start the Green Innovations 4 steps Sales Approach.
This is a deep dive analyses for the topics we already touched during the quick assessment. We collect information about the technology, the market, the competition and want to get clarity about the value proposition and the Business Case.
The result is a joint “Partner Opportunity Plan”.
100 days plan
The Partner Opportunity Plan is the input for the approach during the first 100 days (plan). We define what we will do, who to approach, what are the goals and test & tune the sales strategy.After three months we present to the Partner the results from out the market and our recommendations. The input out of the meeting and the results and recommendations will transform into the Go-To-Market-Plan.